Harnessing Diverse Data: How One Advertising Leader Uses Confidential Computing to Drive ROI

Today, business insights and opportunities are revealed through analysis of large data sets, often aggregated from different countries, brokers, and internal department silos each with specific confidentiality, regulatory, security, and ownership considerations. This session features a discussion with Graham Mudd, a longtime navigator of data collaboration challenges at Meta and founder of privacy-preserving AdTech platform Anonym, now part of Mozilla. The discussion will reveal how confidential computing can be successfully applied in many industries to combine diverse data sets while satisfying the seemingly impossible security and privacy requirements.